Why I Chose WordPress not Wix

So I’m launching this site as a separate site from Pen Name in part because Pen Name’s site is with Wix, and has been for the last 3 years. Though Wix’s visual drag and drop made it super-easy to build a website in an afternoon, as I prep for a series launch and learn more about marketing best practices, I’m finding it doesn’t have the functionality to adopt the tactics I want unless I pay a lot more.

Combine that with Wix’s ineffectual support that takes about 2-3 days to respond (YES, 2-3 days because I’m already paying fees but refusing to upgrade to another plan just to get decent support).

I originally chose Wix because I wanted to focus the limited time I had on writing. Wix worked fine for publishing Pen Name’s first short story (something I did to learn more about the process of self-publishing).


Would I still recommend Wix to the startup indie author? It’s not a bad option for the shoestring startup author if you can’t afford your own domain. If you have some minor tech skills (as in, you know how to use MS Word or can figure out software like GIMP) and are prepared for essentially no technical support, then yes. You can make a pretty good looking website on your own, quickly, when the budget is tight (wait for Wix’s annual sales when they have plans for around 50% off) with the idea that once your book business starts earning money you can change things.

I’m locked into a contract with Wix for one more year, but in the meantime I need to teach myself WordPress, which is in part, what this site is about. I’m one of those people who learn by doing. And at least if I do things badly here, it won’t mess up Pen Name’s sales or launch.

Personally, I’m starting to realize that as a shoe string author business, I need something that offers more functionality.


I think WordPress is going to be one of those digital entrepreneurial skills I just have to learn to grow the business the way I want to.

And so I’ve signed up with Bluehost which offers pretty cheap hosting (under $5/month with free domain name and free domain name privacy!) and so far, much better support (when you call them, they actually pick up the phone and try to be helpful!)

I’m still playing around with themes and figuring out what I want to do, so don’t be surprised if things keep changing.

Disclosure: Please note that I am experimenting with affiliate links and that the link to Bluehost is an affiliate link.

And here’s a Red Panda.

Red Panda points the way to WordPress. Go! And though you may be confused now, you will learn!