1. Explain How You Collect and Use Personal Information
How You Share Customer Information – Customers need to know that their data will only be used to complete the transaction and that any further use of that data (including selling or distributing it) requires their consent.
Contact Information – Make it easy for your customers to contact you or file a complaint.
Clearly, if at some point you are considering using Facebook ads and any of their targeting/tracking methods over on your own website, you should probably have some type of disclosures about cookies.
While the FTC and many states do NOT yet require websites to have privacy policies, it’s a good idea to have one because some states (and some countries) do. California, Delaware, and Nevada all require “operators of Internet websites or online services that collect personally identifiable information” about their residents “to notify consumers about how that information is used.”
And quite honestly, in my own author mailing list, I have no way of knowing where those subscribers are based because I don’t collect mailing addresses, only emails.
But which one should you trust?
According to this attorney roundtable podcast on the Smart Passive Income Podcast (which is well worth a listen, or going to the site and downloading the transcript for free, to because 80-90% of what this show talks about setting up a business structure applies to indie authors), some of these policies are junk.
Please note that I am not an attorney, and this is in no way meant to be legal advice.