If you are an indie author (and even if you are a traditionally published one), having your own website is an ABSOLUTE MUST.
If you do not have a website, Do NOT Pass Go, Do Not Collect $200.
You need to have an easy way for people who are interested in your work to get in touch with you. In my former profession as a book reviewer, there were sometimes self-published authors who submitted books for review that were excellent and worth pushing forward and getting more press.
But when you googled them, nary a name was to be found.
Sure, I could have spent time emailing my editor, trying to track down the author, but that was more time than I had (and they certainly weren’t paying me enough to spend that time).
So I would shrug and move on to the next book for review.
I’ve talked to other reviewers about similar experiences. Sadly, it’s a not an uncommon occurrence.
If your author name can’t be found on Google, it’s like you’ve never written a book at all.
If you think you don’t have the money for a website, you’re wrong. At the very least, you can set up a free Wix website, and link it to a social media profile at facebook and twitter, and *boom* there’s your social media presence.
I used Wix for 3 years when I was really just starting out, but now I’m using WordPress which is being hosted by bluehost. I also bought my domain at namecheap for under $10 (which also comes with free privacy protection so that you can stay mostly anonymous).